For exchange students living in Zwolle, since money is always a problem, managing living costs is a major concern. Supermarket prices can make a significant difference in their budgets, affecting their ability to save money for other essentials. Which offer the best pricing and accessibility? This article explores these questions by analyzing supermarket pricing, location convenience, and survey results from students themselves.
The Cost of Groceries in Zwolle
Supermarket prices vary widely in Zwolle, with some offering budget-friendly options while others are significantly more expensive. Lidl and Aldi are known for their low prices, making them the best choices for students looking to stretch their budget. On the other hand, Albert Heijn and Spar are at the higher end of the price spectrum, offering convenience for the best quality products but at a steeper cost. Jumbo sits in between, offering a balance of price and accessibility.
While cheaper supermarkets exist, their accessibility is a key concern. With fewer locations, students might have to travel further to access lower prices. This trade-off between cost and convenience plays a major role in determining where students shop.
Supermarket Pricing and Accessibility in Zwolle
According to DutchReview, Spar is the most expensive supermarket in the Netherlands, with prices approximately 20% higher than the average. This aligns with the general perception that Spar caters more towards convenience rather than affordability, making it a less attractive option for budget-conscious exchange students.
On the other hand, Expatica highlights that Aldi and Lidl are the cheapest supermarket chains in the Netherlands. Both stores operate as discount supermarkets, offering lower prices by focusing on store-brand products and minimizing operational costs. While they provide some of the best deals, their limited locations in Zwolle make accessibility a challenge for some students.
Despite Albert Heijn being the most popular supermarket chain in the Netherlands, it is generally more expensive than Jumbo. Jumbo, as Albert Heijn’s direct competitor, strategically prices its products slightly lower to attract customers looking for a middle ground between affordability and convenience. This competitive pricing makes Jumbo a strong choice for students who prioritize both cost and accessibility.
To better understand how supermarkets compare, we analyzed their price levels and accessibility:


Jumbo and Albert Heijn have the most locations in Zwolle, with seven stores each, making them highly accessible. Aldi and Spar each have four locations, while Lidl, despite its affordability, has only three stores.
Where Do Students Shop? Survey Results
To gain insight into student preferences, we conducted a survey among exchange students in Zwolle. Out of 82 exchange students who responded (with multiple selections allowed), the results were as follows:
- Jumbo: 63 votes
- Albert Heijn: 22 votes
- Aldi: 10 votes
- Lidl: 8 votes
- Spar: 2 votes
- Other: 10 votes
Visualizing Student Preferences

Why Is Jumbo the Most Popular Choice?
From the survey results, Jumbo is the clear favorite among students. This can be attributed to its strong balance between affordability and accessibility. With seven locations across Zwolle, it is easily reachable for most students, and while it may not be as cheap as Lidl or Aldi, its prices remain reasonable compared to Albert Heijn and Spar.
Despite being the most affordable supermarkets, Lidl and Aldi’s limited locations make them less convenient. Meanwhile, Albert Heijn’s strong presence keeps it a popular option despite its higher prices. Spar, being the most expensive option, received very few votes, indicating that cost-conscious students tend to avoid it.
Saving Money While Grocery Shopping
Exchange students looking to save money on groceries can benefit from the following strategies:
- Shop at Lidl or Aldi whenever possible. These stores offer the lowest prices, but their limited accessibility requires planning.
- Use loyalty cards. Albert Heijn’s Bonus Card and Jumbo’s discount programs help lower costs on select items.
- Buy store-brand products. Supermarkets like Lidl, Aldi, and Jumbo offer budget-friendly alternatives to big-name brands.
- Time your shopping trips. Many supermarkets discount fresh items near closing time, providing an opportunity for additional savings.
- Check online promotions. Websites and apps display weekly discounts that can help students find the best deals.
Conclusion: Which Supermarket Is Best for Exchange Students?
For students prioritizing low prices, Lidl and Aldi are the best choices, but they require some effort to reach. Jumbo offers the best combination of price and accessibility, making it the most practical option for daily shopping. Meanwhile, Albert Heijn is a solid choice for those who value convenience over cost, but it comes at a higher price. Spar, being the most expensive, is largely avoided by budget-conscious students.Ultimately, Jumbo stands out as the best overall supermarket for exchange students, balancing cost and accessibility. Those willing to make extra effort can save even more by shopping at Aldi or Lidl. By being strategic with their grocery shopping, students in Zwolle can better manage their expenses and make their budgets stretch further.